Followint a
first study published in April 2009, the
website www.tvarevoir.fr and the consultancy agency NPA Conseil published on October 8 a new catch-up TV indicator. This tool measures the proportion of programs recently broadcast that are made
legally available online and on demand for free. The study focused on the 17:00 - 24:00 time frame from September 21 to 27, 2009.
The catch-up TV offer of programs broadcast during this period rose of 18 hours in volume. The average ratio of programs available on catch-up divided by the total programs broadcast is of
59% in September 2009 (against 53% in March 2009).
According to this study, the offer should rise even more with the opening of catch-up services of various channels such as Gulli, Virgin 17, BFM TV, TMC and W9.
The study does not detail the percentage of services available on IPTV or cable.
See the full press release (in French)
On its side, Canal+ recently announced that the Canal+ on demand and CanalSat on demand services were now available on IPTV for Neufbox-SFR subscribers. 80% of Canal+ programs are thus made
available on demand.
Lastly, as the catch-up TV offers rise,
new program guides appear that include on demand offers as well as classic broadcast hours. In addition to
www.tvarevoir.fr, two services were recently launched:
mySkreen.fr and
TVMag.com (TVMag Replay). They all list all programs, including films, recently broadcast and available online for free.
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The first catch-up TV guide in France was launched by www.tvarevoir.fr. This website (literally "TV to watch again")
lists in real time all TV programs recently broadcast that are made legally available online and on demand for free. The programs are sorted by channels and by themes.
On this occasion, NPA Conseil and www.tvarevoir.fr developed a catch-up TV indicator. The first study measures the proportion of programs broadcast between March 15 and 21, 2009 that were made available online and on
demand by national TV channels[1] . It shows that national channels (TF1, France 2, France 3, Canal+, France 5, M6 & Arte) offer more than half of their
hour volume broadcast during major audience hours (17:00 to 24:00) on catch-up TV services. Entertainment, information and magazines (especially those on access prime-time) are the main programs
available. Prime-time programs (films and TV series) are seldom available, as they are often proposed for rentals.
See the full press release (in French)
[1] The study focused on the 17:00 - 24:00 time frame during the week from March 15 to March 21, 2009. Are considered programs available on catch-up TV those
that are available for free from a PC without any subscription condition. The France Televisions programs are therefore excluded from the study, since they are accessible only to Orange TV
subscribers. The Canal+ programs are also excluded, as they are available only to "Canal+ à la demande" subscribers.
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After the agreement of July 23, 2008 on Canal+'s catch-up TV service, le French cinema organisations signed with Canal+ on January 6, 2009 a new agreement on TPS and CineCinema channels' catch-up
TV services.
This agreement sets forth an additional 7% acquisition fee, proportional to the use of the service (15% minimum). The terms of use by the TPS and CineCinema subscribers are identical to those of
Canal+ subscribers. However TPS and CineCinema channels are not forced to purchase the catch-up TV rights, whereas the purchase for Canal+ channel is automatic. Another specificity is that the
catch-up TV rights can be exploited only during the first three months of the second pay TV window (which lasts six months) for those films that have been pre-bought by a free hertzian television
channel.
The term of the agreement is of one year as of January 1, 2009 (as opposed to three years for Canal+'s agreement), renewable tacitly every year for a maximum term of three years.
Click here to download the agreement
on CineCinema and TPS Catch-up TV service (in French)
Click here to download the agreement on Canal+ Catch-up TV (in French)
Click here to read our study on catch-up TV issues (in French)
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On January 15, 2009, the national broadcaster M6 and the ISP Orange announced the launch of M6's catch-up TV service M6 Replay on Orange TV services. The Orange subscribers (TV, Internet and
mobile) will have access, during 7 days after the broadcast on M6, to a large selection of programs including TV series (Desperate Housewives, NCIS, Kaamelott, etc), TV shows, cartoons and news.
Films are not concerned to date.
Orange's on-demand TV was launched in 2007 after the signature of an exclusive partnership with France Télévisions. The service "24/24 TV" allows subscribers to screen at the moment of their choice
a great variety of France Télévisions programmes. A selection of M6 programs will therefore be added from now on.
Launched in March 2008 on PC, M6 Replay allows any user to screen for free a selection of M6 programs for one week after the broadcast. According to M6, the website
www.m6replay.fr gathers 1,9 million unique visitors per month, for a number of viewing of 10 million per month (80 millions in total since the
launch). It is probable that the availability on IPTV will boost the service.
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On July 23, 2008, the French cinema organisations signed with Canal+ an agreement regarding catch-up TV services by Canal+. This agreement sets forth a fee which is not flat, as for classic TV
broadcast rights, but proportional to the use of the service. This fee, which is additional to the one paid for acquiring the classic linear broadcast rights, is set up at 7% of the linear
acquisition price multiplied by the rate of use.
One ignores the percentage of Canal+ subscribers that actually have the technical possibility to use the service. As a first stage, the service is accessible only on the Internet and on the DSL TV
service of the ISP Free. The main ISP in France (and soon competitor of Canal+ on the pay tv market), Orange, explains it faces "technical problems" to justify it currently does not offer this
service to the Canal+ subscribers through its triple play offer. This is why a conventional minimum rate of 15% of use has been set, for the sake of calculation of the additional fee.
The agreement is signed for a 3-year term and includes a "meeting clause" after a year. It is likely that the rate of use remains small and that the conventional minimum rate becomes permanent. It
would mean that the catch-up TV rights have been granted to Canal+ in exchange of an investment commitment which is extremely small considering the future of this right: 12% x 7% x 15% = 0,126% of
Canal+'s annual resources for the European films, of which 0,0945% for the French films.
Click here to download the agreement on Canal+
Catch-up TV (in French)
Click here to read our study on catch-up TV issues (in French)
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