Catch-Up TV Still Rising

Followint a first study published in April 2009, the website www.tvarevoir.fr and the consultancy agency NPA Conseil published on October 8 a new catch-up TV indicator. This tool measures the proportion of programs recently broadcast that are made legally available online and on demand for free. The study focused on the 17:00 - 24:00 time frame from September 21 to 27, 2009.

The catch-up TV offer of programs broadcast during this period rose of 18 hours in volume. The average ratio of  programs available on catch-up divided by the total programs broadcast is of 59% in September 2009 (against 53% in March 2009).

According to this study, the offer should rise even more with the opening of catch-up services of various channels such as Gulli, Virgin 17, BFM TV, TMC and W9.

The study does not detail the percentage of services available on IPTV or cable.  See the full press release (in French)

On its side, Canal+ recently announced that the Canal+ on demand and CanalSat on demand services were now available on IPTV for Neufbox-SFR subscribers. 80% of Canal+ programs are thus made available on demand.

Lastly, as the catch-up TV offers rise, new program guides appear that include on demand offers as well as classic broadcast hours. In addition to www.tvarevoir.fr, two services were recently launched: mySkreen.fr and TVMag.com (TVMag Replay). They all list all programs, including films, recently broadcast and available online for free.