: VOD France - Philippe Leconte -
: Legal aspects and economic news of VOD and cinema in France by Philippe Leconte, head of legal affairs of French independant cinema company PYRAMIDE
After each first broadcast of a program opens a period of one month during which the program is accessible on demand on TV (connected to the set-top box), on PC (by streaming or temporary
download limited to 7 days) and on mobile phone. Contrary to other catch-up TV offers, the number of on-demand viewings is unlimited.
The offer is also transportable. It is possible to transfer a program downloaded on demand on three digital players (such as Archos & iPods). As if they were screened on PC, the programs
downloaded on mobile players can be watched an unlimited number of times during 7 days as of the initial download.
The on-demand service also offers additional films and series which have not been broadcast but which have a thematic link with the linear program. For instance, if the last episode of a saga is
broadcast on the TV service, the previous episodes may be available on demand.
Lastly, a service called "startover" should be launched soon. It will allow to start from the beginning a program which is being broadcast.
It is therefore a new form of TV service, an on-demand and multi-screen service. The catch-up TV services are usually accessory to the main activity of TV channels. On the contrary, Orange Cinéma
Séries' linear broadcast seems merely designed to promote the on-demand and transportable services.
Click here for the detailed offer (in French)