On October 2, Carrefour launched an online VOD offer. The service is operated by the DVD rental and VOD service provider Glowria. It is therefore based on the same model as other Glowria services:
the user must first download a player to rent or buy movies on the website. Interestingly, a significative part of the offer is already available on electronic sell through (EST).
Carrefour being one of the largest retail companies in the world, this launch shows how optimistic the VOD market estimates are. However, it is likely that Carrefour's VOD sales will remain very
limited as long as the service will not be availble on TVIP or cable TV.
Click here to visit
Videoclub Carrefour
Click here to visit
Glowria's website
Par Philippe Leconte
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Publié dans : VOD services
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