Samedi 19 juillet 2008
According to a study published by the VOD Observatory on July 15,2008, 3.234 films released in theatres were available on the main French VOD platforms (Canal Play, Orange 24/24, TF1 Vision, France
Télévisions VOD, Virgin Mega, Arte VOD, Club Internet and Universciné) at the end of May 2008. The offer has therefore rose of 14,6% since January 2008.
The offer is composed of 15% of recent films (released theatrically less than 36 months before), of 23,7% of films that reached one million admissions in theatres in France, and of 46,3% of French films. In addition, if the rate of use has slightly decreased (3,5 paying acts per month in average), the average amount paid by the user has slightly increased. We can probably see there the result of the 2007 year-end promotions, which managed to increase the VOD penetration rate from 70% in December 2007 to 80% in May 2008 (number of users knowing the existence of a VOD service).
The offer is composed of 15% of recent films (released theatrically less than 36 months before), of 23,7% of films that reached one million admissions in theatres in France, and of 46,3% of French films. In addition, if the rate of use has slightly decreased (3,5 paying acts per month in average), the average amount paid by the user has slightly increased. We can probably see there the result of the 2007 year-end promotions, which managed to increase the VOD penetration rate from 70% in December 2007 to 80% in May 2008 (number of users knowing the existence of a VOD service).
Par Philippe Leconte
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Publié dans : Statistics
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